Privacy Policy
Effective date: October 6, 2026
This Privacy Policy explains how Solo Select Horses, LLC (“Solo Select,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information through the Solo Select Client Portal, our related websites, and the services and communications connected to them.
Information we collect
Depending on how you interact with us, we may collect:
- Identity and contact information, including name, email, telephone number, address, organization, and account relationships.
- Account and security information, including encrypted credentials, verification status, login and session information, access history, and fraud-prevention signals.
- Horse and service records, including ownership, registration, pedigree, breeding, embryo, pregnancy, veterinary-coordination, boarding, shipment, auction, and related operational information.
- Contracts and records, including forms, uploaded documents, initials, electronic signatures, consent records, timestamps, communications, and document-integrity records.
- Billing and transaction information, including invoices, payment status, refunds, payment-method type and limited identifiers. Payment providers collect full card and bank-account details directly; Solo Select does not store full card or bank-account numbers.
- Device and usage information, including IP address, browser and device type, referring page, pages viewed, interactions, approximate location derived from IP, cookies, and error or performance data.
- Communications and preferences, including messages, email and text-message delivery information, and opt-in or opt-out choices.
Where information comes from
We receive information from you, authorized users on your account, Solo Select personnel, co-owners or agents, and service participants such as veterinarians, laboratories, stallion stations, farms, and carriers. We also receive transaction, authentication, delivery, and technical information from vendors that support the portal.
How we use information
- create, authenticate, support, and secure portal accounts;
- provide and coordinate equine, breeding, reproduction, boarding, auction, shipment, and related services;
- prepare, sign, administer, and enforce agreements;
- invoice, process payments, maintain accounting records, and prevent fraud;
- send service, transaction, security, email, and text-message communications;
- troubleshoot, analyze, maintain, and improve our services;
- protect people, horses, property, accounts, and legal rights; and
- comply with tax, accounting, regulatory, legal, and recordkeeping obligations.
How we disclose information
We may disclose information as reasonably necessary to:
- Service providers, including hosting, database, storage, authentication, analytics, error-monitoring, email, SMS, payment, accounting, address-validation, and security providers.
- Service participants, such as veterinarians, laboratories, stallion stations, farms, shippers, co-owners, and authorized agents involved in requested services.
- Professional and legal recipients, such as accountants, auditors, insurers, attorneys, regulators, courts, or law enforcement when reasonably necessary or legally required.
- Business-transfer recipients in connection with a merger, financing, acquisition, reorganization, or sale of assets, subject to appropriate protections.
We do not sell personal information for money. We do not sell, rent, or share mobile phone numbers or SMS consent with third parties or affiliates for their marketing or promotional purposes. If our practices change in a way that creates a legal right to opt out, we will provide the required notice and choice before applying that change.
Payments
Stripe processes card details and certain bank-payment details submitted through its secure forms. Solo Select generally receives a provider identifier, payment-method type, limited account details such as the brand or last four digits, verification status, and transaction results. Certain ACH and accounting transactions may also be processed or recorded through our accounting provider.
Cookies, analytics, and error monitoring
We use Microsoft Clarity on the client portal to understand page visits, clicks, scrolling, and navigation through heatmaps and session recordings, so we can improve the portal. We mask page content and form inputs. Microsoft receives device, page, and interaction information and uses cookies and similar technologies. Learn more in the Microsoft Privacy Statement.
We use cookies and similar technologies needed for authentication, security, preferences, and portal operation. We may also use service analytics, attribution, and error-monitoring tools to understand use, diagnose failures, and improve the portal. These providers may receive device, network, page, interaction, and diagnostic information. We configure these tools to avoid intentionally collecting full payment credentials or account passwords.
Browser controls may limit cookies, although blocking necessary cookies can prevent portal features from working. We do not currently respond to browser “Do Not Track” signals, which lack a uniform industry standard. Where applicable law requires recognition of an opt-out preference signal, we will honor it as required.
Text messages and email
We use contact information to send requested operational, contractual, billing, security, shipment, appointment, procedure, and support communications. Consent to receive marketing texts is not a condition of purchasing services. Message frequency varies; message and data rates may apply. Reply STOP to opt out of texts and HELP for help. Service emails necessary to administer an account or transaction may continue even if you opt out of marketing.
Retention and security
We retain information for as long as reasonably necessary to provide services, maintain horse and business records, preserve signed contracts and audit evidence, resolve disputes, prevent fraud, and meet tax, accounting, insurance, and legal obligations. Retention varies by record type. We delete or deidentify information when it is no longer reasonably needed, unless continued retention is permitted or required by law.
We use administrative, technical, and physical safeguards designed for the information and risks involved. No Internet transmission or storage system can be guaranteed completely secure. Protect your password and notify us promptly if you suspect unauthorized account access.
Your choices and privacy rights
You may request access to, correction of, or deletion of personal information about you. Depending on your state and applicable exceptions, you may also request a portable copy, opt out of certain sale, sharing, targeted-advertising, or profiling uses, limit certain sensitive-data uses, or appeal our decision. We will not unlawfully discriminate against you for exercising a privacy right.
Submit a request through your portal account, email office@soloselect.com, or call 903-436-7021. Describe the request and account involved. We may verify your identity and authority. To appeal a denied request, reply to our decision with “Privacy Appeal” in the subject line.
Deleting your portal login
You can delete your portal login yourself, at any time, from either the Solo Select app or this website. In the app, tap your name at the top of the screen to open your account, then choose “Delete my account.” On the web, sign in and open “Account & Billing,” then “Delete my account,” at portal.soloselect.com/portal/delete-account. Both do the same thing. Before anything is deleted we show you what is removed and what is kept, and you confirm.
What we delete. Your email address, phone number, name, and password; every signed-in device, including the one you are using; any unused sign-in or password-reset links; your email preferences; your device registrations for app notifications; and your access to the customer accounts that login can open.
What we keep, and why. Deleting your login does not delete the customer account or anything it holds. We keep the customer account and its contacts; horses, embryos, and pregnancies; agreements, contracts, and signatures; invoices, payments, and payouts; and auction registrations and bids. These belong to the customer account rather than to your login, and they are business records we keep to meet tax, accounting, insurance, and legal obligations. We also keep a record that the deletion happened.
So that a sale’s history stays accurate, we keep the login itself as an empty placeholder rather than removing it, because bids and registrations still point to it. The placeholder carries no name, email address, phone number, or password, and it can never sign in or be given access to an account again.
Some records cannot be changed once they are written. Our audit log, and the authorization record for shipping and departure paperwork shared with you, are fixed at the time they were created, so they keep what they recorded then, which may include your name or email address.
How long it takes, and whether it can be undone. Deletion happens immediately, in one step, with no staff involvement and no waiting period. It cannot be undone, and our staff cannot restore a deleted login. We send a confirmation to your email address just before we remove it; if that confirmation cannot be sent, nothing is deleted and you can try again. You may sign up again later with the same email address, which creates a new login with no access to any account; reaching an account again requires a new invitation.
When we cannot delete right away. We will not delete a login while you are registered to bid in a sale that has not ended, while you are the winning bidder on a lot that has sold but is not yet settled, or while yours is the only login that can reach a customer account with an open balance. In each case we tell you the reason and when deletion will be possible.
If you cannot use the app or this website to delete your login, contact office@soloselect.com or call 903-436-7021 and we will help.
Children
The Client Portal is intended for adults and is not directed to children under 13. Portal account holders must be at least 18 and able to enter binding agreements. If you believe a child provided personal information through the portal, contact us so we can review it.
Changes and contact
We may update this policy as our services or legal obligations change. We will post the revised policy and effective date and provide additional notice when required for a material change.
Contact office@soloselect.com or Solo Select Horses, LLC, 444 Solo Select Drive, Gainesville, Texas 76240. See also our Portal Terms.